Tomorrow the world

Article Abstract:

Boulet Dru Dupuy Petit (BDDP) is one of France's most successful advertising agencies, reporting billings of more than $1 billion in 1990, just six years after its establishment. Many speculate that the French firm will suffer a fate similar to other advertising companies that enjoyed short periods of success before failing. BDDP's president and CEO Jean-Claude Boulet firmly believes that the company can hold on to its success because it possesses the skills, the expertise, and the vision to create a multicultural group.

Advertising agencies, Company Profile, Boulet, Jean-Claude, Boulet Dru Dupuy Petit

---

Brand new day: advertising

Article Abstract:

Chiat!Day grew into one of the most successful advertising agencies in the US with very creative, almost outlandish concepts, but it has also lost a lot of clients because it developed a reputation for emphasizing creativity over selling products.

Chiat/Day Inc.

---

Eurover there: advertising

Article Abstract:

RSCG merged with Eurocom in order to gain cash that would lighten its debt, which stood at about $174 million. Eurocom benefited by gaining a more extensive list of European clients and a foothold in the US through RSCG's US agencies.

Euro RSCG Worldwide Inc.

Similar abstracts:

• Abstracts: Trouble with the servants. Trouble in the pipeline
• Abstracts: The coming of the wired city: the recent development of cable in Britain. The 1991 City Challenge bids
• Abstracts: Return of the nativist. Return of the emirs: Uzbekistan. The return of the not-so natives
• Abstracts: The millennium of the West. Jordan asks for more: water politics. The big one: water in the West (1)
• Abstracts: Trade with South Africa. Trade with Latvia

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.