Tweens and teens lobby for high-speed access

Article Abstract:

Shaw@Home, an Internet service provider, has been running an advertising campaign that urges children to teach their parents about better, faster Internet access. In a move to reach children 12 to 17, the company pposted ad banners on Web sites frequented by that age group which offered services that would benefit from high-speed Internet access. An off-line component of the campaign, which launched in mid-Apr 2001, and will run throughout the spring, uses daily and community newspapers and radio to address parents, and transit shelters to address adolescents.

Alberta, Internet service providers, Shaw@Home

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Imoney boosts its public profile

Article Abstract:

Canadian Internet World Wide Web online financial services company Imoney, which has been in operation since 1997, has resorted to traditional print and television advertising to bolster its public profile. The firm is using three television commercials and six print ads to attract consumer attention. Banner ads leveraging the print ads' content are also being run on its Web site. The TV spots began airing on Jan 3, 2000, and will run through Mar 31, 2000, while the print ads began running on Dec 31, 1999.

Canada, On-Line Information Services, Videotex & Teletext, Imoney

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Slush fun

Article Abstract:

Quebec convenience store chain, Couche-Tard's ad campaign targeting children for its Sloche line of frozen drinks is discussed.

Convenience Stores, Grocery stores, Quebec, Demographics, Design/Copy, Couche-Tard

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