U.S. film company uses ax, ghouls to slash its way into the Asian market

Article Abstract:

The Asian market has been instrumental in the success of Spectrum Films, which has been witnessing remarkable gains by marketing video recordings to non-US clients. Spectrum, which boasts of a $4 million annual revenue, is most noted for movies that depict monsters, ghouls and mutants. The company started as a distributor of video recordings in the late 1980s, and has evolved as one of the leading motion picture producers in Asia.

Asia, Motion Picture and Video Industries, Motion Picture Distribution, Motion Picture and Video Distribution, Channels of Distribution, Prerecorded Video Tapes, Marketing, Motion picture industry, Movie industry, Movie distribution, Video recording industry, Video recordings, Spectrum Films.

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Tracking teenage tastes reveals new origins for the birth of cool

Article Abstract:

The city of Tokyo, Japan is gradually making a name as the capital for the latest teenage fashion trends. This is because Japanese teens are abreast with what is considered hip in clothing and accessories by means of watching MTV, HBO and Star TV. According to an advertising executive of McCann-Erickson, Tokyo, along with the cities of London, England, New York, and Los Angeles, USA are considered the centers where the latest teenage fashion craze emanate. In addition, trendsetting teens are often found in expensive cafes such as Starbucks.

Japan, Research Findings, Geographic, Apparel & Related Products, Apparel Manufacturing, Demographics, Research, Advertising agencies, International aspects, Teenagers, Youth, Clothing industry, Clothing, Target marketing, Fads, McCann-Erickson-Tokyo

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