Updating the socioeconomic stratification in Spain

Article Abstract:

Socioeconomic stratification can be measured on the basis of diverse systems. A method suggested by ESOMAR has been used in Spain for the past 10 years, and was recently updated. The AIMC/EGM has been revising the stratification system in Spain since 1995, and a new system, together with an adaptation of ESOMAR 86 will be used simultaneously until ESOMAR 86 is abandoned during 1999. The systems are measured for the effect on certain areas such as family food consumption, white and brown line equipment and exposure to communications media. The AIMC/EGM 98 system achieved the best results, followed by ESOMAR 86 and then ESOMAR 97.

Spain, Social classes, Social class, Social economics, Socioeconomics

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A cross cultural look at segmentation

Article Abstract:

The majority of marketers in the Middle East see Saudi Arabia (KSA) as the key market in the area, although other markets in the region also have merits. KSA is a conservative market, while the society in the United Arab Emirates (UAE) is more permissive and infrastructure is well developed with a high penetration of technological products. The society in Lebanon reflects the traits and habits closer to the western world. A tool or model is needed to help marketers sell a single product to diverse consumers.

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