Viewpoint - commercialization of childhood? The ethics of research with primary school children

Article Abstract:

The article examines the role of marketing research firms in eliciting information from British primary school children about the impact of food companies' advertising strategies on children's perception about the brand and their relationship with family.

Marketing procedures, Research Findings, Public affairs, Market Research Services, Marketing Research and Public Opinion Polling, Commercial nonphysical research, Research Services, Ethics, Students, Elementary, Social aspects, Methods, Ethical aspects, Marketing research firms, Elementary school students

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Learning from giants

Article Abstract:

A study on the need for enhancing market research by analyzing the works of previous researchers is discussed. The concept of market segmentation is used in the study.

Forecasts, trends, outlooks, Science & research, Market Research, Market Research & Product Development, Research, Forecasts and trends, Market trend/market analysis, Market segmentation

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Evaluating advertising effects on brand perceptions: incorporating prior knowledge

Article Abstract:

The impact of advertising effectiveness on consumer brand choice, in fast-food and financial service sectors, is examined.

Australia, Financial Services, Finance and Insurance, DEPOSITORY INSTITUTIONS, Advertising and Related Services, Consumer Advertising, Financial services industry, Consumer preferences, Advertising effectiveness

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