Resetting the status meter

Article Abstract:

The article discusses the trend of luxury-car manufacturers such as Bayerische Motoren Werke AG and Volkswagen AG to target the midsize class.

Automobiles, Automobile Manufacturing, Advertising Activity, BMW AG

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Volkswagen sees downward shift in luxury drive: German auto maker suffers as high-end models stall; unaffordable ?people?s car?

Article Abstract:

Volkswagen AG?s net profit for the 2003 first quarter dropped 68% from the previous year?s same time period. VW?s troubles are blamed on the introduction of luxury cars, which proved hard to market, and the company also experienced problems with customer-satisfaction and product recalls.

Sales, profits & dividends, Product information, Management dynamics, Management, Finance, Company sales and earnings, Company earnings/profit, Company business management

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VW rethinks its high-testosterone ads

Article Abstract:

Volkswagen AG of Germany has had to pull billboard advertisements in the United States because of the use of the word "cojones" in print. The adverts were aimed at the Hispanic market and the word is a colloquial turn on "gutsy." However, to the Spanish-speaking community the term has a vulgar connotation and complaints were noted.

United States, Target marketing

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