Welcome to the future

Article Abstract:

The future of the marketing industry is discussed. It is expected that the next generation of consumers will create their own visions, and will be looking for products and companies that will support these. It is also projected that marketers will face highly educated consumers in the future. The need for marketers to evolve is also tackled.

Consumer Behavior, Consumer behaviour

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Seven for '07

Article Abstract:

Speculations on the future of the marketing industry in 2007 and beyond are presented. The rising popularity of social networking sites and internet marketing is discussed.

Market information - general, Supply and demand, Internet marketing, Online social networks

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What keeps marketers awake

Article Abstract:

The importance of brand equity management in the marketing industry is discussed.

Management dynamics, Management, Company business management, Brand equity

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