Western Lament

Article Abstract:

The regional marketers are deterred from use of TV as advertising media due to lack of service and consideration from media vendors, carelessness of national media buyers, continued media fragmentation loss of viewing hours and the regulatory decisions of the CRTC. Inspite of these deterring factors the television's importance as an advertising medium makes the regional marketers to be innovative and make best use of opportunities

TV Advertising, Marketing, Analysis, Television advertising

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Ad up the minutes

Article Abstract:

The effect of the decision of the Canadian Radio-television and Telecommunications Commission to end the limits on advertising time during the broadcast of television programs, on the trends of television broadcasting in Canada is described.

Government domestic functions, Television Broadcasting, Forecasts, trends, outlooks, Television broadcasting stations, TV Advertising, Spot, Forecasts and trends, Market trend/market analysis, Government communications regulation, Telecommunications policy, Spot television advertising

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Wireless watcher

Article Abstract:

Canadian Radio and Television Commission proposes laws on mobile television. The feasibility of such laws is discussed.

Radiotelephone communications, Cellular Mobile Radio Services, Cellular and Other Wireless Telecommunications, Cellular telephone services industry, Cellular telephone services, Wireless communications services, Wireless communication systems, Wireless telecommunications service, Wireless voice/data service

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