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Business, international

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Wood leads Dominion marketing

Article Abstract:

Dominion Directory Information Services, based in Burnaby, British Columbia, Canada, has reorganized its marketing department. Former director of business planning and development Richard Sharman will be in charge of the Poland office. Paul Wood, formerly with the international division in Austria, replaces Ira Orr as director of marketing. Mike Spankie, formerly the product manager takes over as manager of marketing services and communications from Vince Wong, and Matt Jackson becomes manager of market development.

Author: Lazarus, Eve
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2001
Organizational history, Marketing Research and Public Opinion Polling, Market Research Services, Dominion Directory Information Services

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Do-it-yourself books

Article Abstract:

The marketing methods used by Trafford Publishing like internet marketing to promote sales of its books are presented.

Author: Lazarus, Eve
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2005
PRINTING AND PUBLISHING, Publishing, Publishing Industries, Printing & Publishing, Publishing industry, Usage, Internet marketing

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Changing oil

Article Abstract:

The effort of oil change company Mr Lube in increasing its business through efficient marketing is discussed.

Author: Lazarus, Eve
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007
AUTO REPAIR, SERVICES, AND PARKING, Motor Vehicle Services, Automobile services industry, Automotive services industry

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Subjects list: Canada, Marketing, Company marketing practices
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