Online advertising slowly reemerging as marketing tool: From the dust of the dot-com crash comes awareness that consumers still use the Net

Article Abstract:

The reports of the International Advertising Bureau have revealed that the US online advertising revenue in 2003, which totaled $7.2 billion, displayed an increase of 20 percent from $6 billion in 2002. The reports indicate that online advertising is gaining importance as a marketing tool and is capable of reaching a large number of prospective customers as majority of the people are spending more time on the Internet.

Sales & consumption, Financial management, Usage, Finance, Internet/Web advertising, Internet advertising, Company financing, Advertising expenditures, Market size

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E-commerce partner invisible - and growing

Article Abstract:

GSI Commerce Inc. creates and manages e-commerce Web sites is also handling the shipping of merchandise to consumers. As a result the company has expanded well beyond its original niche, sporting goods, to include retailers Ace Hardware Corp., Kmart Corp., and Linens n Things Inc., plus brands such as Rockport and handbag designer Kate Spade, among its 45 clients.

Services information, Jewelry, Silverware, and Plated Ware, Jewelry & Silverware, Jewelry and Silverware Manufacturing, Services, Jewelry industry, GSI Commerce Inc.

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