Tel-Save offers $50 to people to switch service

Article Abstract:

Tel-Save Holdings Inc. of New Hope, PA, which resells long-distance telephone services that are purchased from AT&T Corp. networks, is offering $50 to entice customers to switch to its long-distance service. The company is also offering these customers 5 cents per minute for long-distance service, which is half the price of the discount plans offered by rivals, AT&T Corp., Sprint Corp. and MCI WorldCom Inc. The marketing strategy is part of Tel-Save's efforts to counter its 1998 second-quarter loss mainly attributed to greater than anticipated marketing expenditures.

Comment:

Is offering $50 & possibly the lowest industry rate for long-distance services to entice customers to switch to its service

Long Distance Telephone Svc, Long distance telephone services, Talk America Holdings Inc., Article

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Some credit cards love you back; others give you Monopoly

Article Abstract:

The Philadelphia Platinum MasterCard is a regional card that offers one the choice of four different images. A regional card is an affinity card, or credit card marketed to a group of consumers who share a common interest. The card offers benefits customized to a certain place. Affinity cards are often aligned with charitable organizations, alumni groups and nonprofits. A small part of the revenue generated by consumer purchases reverts back to the organization or group whose logo appears on the card.

Commercial Banking, Bank Credit Cards, MasterCard International Inc.

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Web plus PC is offered by new N.J. firm

Article Abstract:

Mount Laurel, NJ-based DirectWeb, an Internet service provider, will offer a full-function PC with its $19.95-per month service. The company plans to advertise in the Philadelphia, PA region on Wednesday. Dennis Cline, president, chief executive, and cofounder of the company, said that he would like to gain 25,000 subscribers from the Philadelphia area for a "shakeout cruise" to test his idea. Cline's goal is to sign up one million subscribers within three years.

Specialized Telecom Services, New Jersey, Marketing/Advertising Methods, Advertising Activity, Positioning, Promotion, Internet services, DirectWeb Inc.

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