A comparative analysis of export promotion programs for US wheat and red meats

Article Abstract:

Federal government has financed wheat and red meat exports by almost $100 million between 1986 and 1991. Red meat exports have registered more than $2 billion in growth, while wheat recorded less than $1 billion. The difference is also observed in each product's employment market. Although cooperators such as the US Meat Export Federation and the US Wheat Associates make quality as the basis for promotions, marketing strategies indicated different reactions for value-added products and unfinished bulk commodities.

Wheat, Wheat Farming, Farm produce, Agricultural products, United States Wheat Associates

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Impact of International Coffee Agreement abandonment on Indonesian coffee prices

Article Abstract:

A model that examines the effect of the International Coffee Agreement (ICA) on coffee prices in Indonesia is constructed using 967 sales transactions for Robusta coffee from 1987 to 1991. Hedonic price analysis was adopted to determine the effect of a product's characteristics on its price. Abandonment of the ICA resulted in a decrease in premiums for high grade beans. Premiums of high grade beans were higher than low grade beans during the term of the agreement.

Fruits and tree nuts, not elsewhere classified, Coffee Beans, All Other Miscellaneous Crop Farming, Economic aspects, Prices and rates, Coffee industry, Coffee (Beverage), Indonesia, Commercial treaties, Trade agreements, Coffee, Coffee (Plant)

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Protocol analysis of meat buyer's product selections

Article Abstract:

Protocol analysis provides a more accurate and realistic description of meat buyers' behavior. Results of a protocol analysis showed that majority of meat buyers place high value on product attributes and evaluate tradeoffs. By utilizing a high-involvement choice process, they are confident that they have made the right purchasing decision. In the high involvement process, certain product attributes are percieved to compensate for the lacking characteristics.

Analysis, Consumer behavior

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