A marketing research in museums?

Article Abstract:

Museums marketing literature shows that museum marketing attitudes have changed and that although museum management is now focused on the provision of a public service, some smaller museums are not keeping up with new marketing strategies which have been adopted by larger concerns. Training courses are being developed to encourage museum directors to work together with other museums to share marketing information and expertise for their overall mutual benefit.

Museums and art galleries, Museums & Art Galleries, Museums, Market Research, Usage, Marketing, Museum directors

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Machiavellian marketing: the development of corporate lobbying in the UK

Article Abstract:

Recent research has looked at the links between political lobbying by UK companies and marketing communication and marketing. It was found that commercial lobbying and campaigning is becoming increasingly important because markets are becoming more international. Corporate lobbying is becoming more structured as ideas from the US are adopted, and the growth in acquisitions and mergers has made it more common for lobbyists to work on behalf of clients.

United Kingdom, Analysis, Political activity, Corporations, Lobbying, Corporations, British

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Network marketing: the ultimate in international distribution

Article Abstract:

Network Marketing is assessed for its suitability as a channel of distribution in international markets, against six strategic criteria. It was found that although Network Marketing has certain strengths in some markets, companies should give equal attention to other types of marketing management.

Practice, Multilevel marketing

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