A multimedia bid: CBOT marketing news service

Article Abstract:

The Chicago Board of Trade is launching its new over-the-counter derivative management service called the Hybrid Instrument Transaction Service. This system will provide users, who will generally be financial officers of companies, valuation services in terms of market risks of certain positions and collateral marketing. The Board of Trade is using multimedia technology to market the system. Its main tool is the electronic brochure contained in a computer diskette.

Management, Usage, Services, Derivatives (Financial instruments), Multimedia technology, Multimedia systems, Board of Trade of the City of Chicago Inc.

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A lot of talk, little action on IMC

Article Abstract:

A survey conducted jointly by the management of the Business Marketing newspaper and two research firms among 270 business marketers showed that the concept of integrated marketing communication was considered important but only a third of respondents were able to implement it. This situation was attributed to the perceived difficulty of planning out the system and adjusting the organizational structure in consonance with the concept.

Marketing, Surveys, Business enterprises, Integrated marketing communications

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