Adding Video and Film to Your Presentation

Article Abstract:

The seminar can be a valuable selling tool for direct sales marketers. Video and film presentations are the most practical and dynamic aids available to a sales leader. Prospective clients expect to see a performance. A trigger tape starts off a seminar and is designed to gain the attention of the audience and establish an up mood. The trigger should be tied to the seminar objective. An advance organizer establishes a general context that will be filled in, in detail by information within the seminar. Video and film that is prepared for prospective customers should be of high quality. It is necessary to analyze the objectives of the seminar and production issues to reach decisions about costs. There are a number of considerations to take into account when deciding whether to use film or video. Video tends to be less expensive than film. However, a good cinematographer is a better craftsman than a video operator. Almost all seminars can can be improved with an effective video or film program.

Conferences, meetings and seminars, Direct marketing

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Complementary video

Article Abstract:

Supporting telemarketing efforts with in-hand information often helps to increase the possibility of more sales. With the cost of sending salesman out to prospective clients on the rise, telemarketing has provided marketers with an attractive cost saving option. A technological innovation, video-supported telemarketing enables a prospective client to actually view the product and see product demonstrations.

Innovations, Marketing, Demonstrations and protests, Video recordings

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Video Club Pay TV Hybrid Debuts

Article Abstract:

Telefirst is a cross between a video club and subscription television. The concept has been test marketed in the Chicago market. The target consumer is an upper income individual, male, and convenience oriented.

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