Advertising agency planning - conceptualising network partnerships

Article Abstract:

The conceptual understanding of the relationships between internal and external parties during the planning of advertising campaigns by advertising agencies is presented.

Strategy & planning, Forecasts, trends, outlooks, Advertising agencies, Management dynamics, Agencies, Management, Planning, Forecasts and trends, Market trend/market analysis, Advertising campaigns, Company business management, Company business planning, Customer relationship management

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Measurement invariance of marketing instruments: an implication across countries

Article Abstract:

Marketing orientation measurement is tested with Australian and UK survey results.

Australia, Marketing Management, Administration of Marketing, Evaluation

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