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All we ever needed to know about high-tech PR we learned from Elvis Presley

Article Abstract:

The public relations (PR) techniques, which place the company's product or technology to its best advantage through each stage, are discussed from the cycles of singer Elvis Presley's career.

Author: Marbach, Gene, Goodman, Robbin
Publisher: JR O'Dwyer Co., Inc.
Publication Name: O'Dwyer's PR Services Report
Subject: Business
ISSN: 1043-2957
Year: 2004
Analysis, Presley, Elvis

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Fleischer praises, faults press

Article Abstract:

Former White House Press Secretary Ari Fleischer showered reporters with both, bouquets and brickbats at a recent PR meet. He presented a five-pronged strategy for effective press coverage.

Publisher: JR O'Dwyer Co., Inc.
Publication Name: O'Dwyer's PR Services Report
Subject: Business
ISSN: 1043-2957
Year: 2003
Speeches, lectures and essays, Ex-public officers, Ex-government officials, Fleischer, Ari

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PR plus marketing deliver winning sports program

Article Abstract:

The growth and changes in the field of sports public relations business is discussed.

Author: Beal, Mark
Publisher: JR O'Dwyer Co., Inc.
Publication Name: O'Dwyer's PR Services Report
Subject: Business
ISSN: 1043-2957
Year: 2004
Sports

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Subjects list: United States, Management, Public relations, Company business management, Company public relations
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