An end to doorstops: segmentation studies should do more than sit on your floor

Article Abstract:

Many marketing executives do not know how to find the people identified in market segmentation reports, labelling market segmentation studies as doorstops because they tend to be not useful enough. It is recommended that multiple variables should be tested to arrive at a segmentation that tells more than just consumers' ages, attitudes or needs. Suggestions on how to end up with a segmentation that leads to profitable markets are provided.

Market segmentation

---

Preparing research professionals

Article Abstract:

Industry requirements for market research professionals and the qualities that employers seek in researchers are discussed.

Labor force information, Job Description & Qualifications, Analysis, Employment, Job qualifications, Vocational qualifications

---

The right questions

Article Abstract:

The significance of decision making strategies for marketers, for effective marketing research, is discussed.

Decision-making, Decision making

Similar abstracts:

• Abstracts: Product attribute-based voter segmentation and resource advantage theory. Political PR in the 2005 UK General Election: winning and losing, with a little help from spin
• Abstracts: Product attribute-based voter segmentation and resource advantage theory. part 2 Political parties, the internet and the 2005 General Election: from web presence to e-campaigning?
• Abstracts: Rules- versus judgement-based accounting disclosure in the UK
• Abstracts: An unhealthy obsession with health: Companies should be wary of following health fads in the management of their employees
• Abstracts: Coaching: the new religion? Follow the leader. Big fish in small ponds

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.