Product attribute-based voter segmentation and resource advantage theory

Article Abstract:

An analysis of the attempt of political parties to aim at sections of the electorate based on gender, age and lifecycle, rather than employing a product attribute-based approach, is presented. The analysis especially focuses on the activities of parties during the 2005 United Kingdom General Election.

Marketing procedures, Models, Marketing, Demographic aspects, Political parties, Company marketing practices, Political advertising, Segregation

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Political PR in the 2005 UK General Election: winning and losing, with a little help from spin

Article Abstract:

An in-depth analysis of the public relations of the 2005 United Kingdom General Election is presented. The various aspects related to political public relations, namely voter disengagement, lobbying, election campaign, process journalism, etc. are discussed.

Management dynamics, Public Affairs, Public Relations Methods, Lobbying, Management, Public relations, Company business management, Journalism

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