Answering customer complaints

Article Abstract:

Customer feedback on new products or product changes plays a significant role in development. Answering a complaint will imply retaining a customer, which is more difficult than attracting a new one. DoEs and donEts of responding to customersE complaints are presented.

Methods, Consumer complaints

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Matching products with celebrities

Article Abstract:

The influence celebrities have on marketing and selling of a product is discussed. The guidelines assessing whether a celebrity is right for promoting the product are presented.

Celebrities, Endorsement advertising

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2004 PR winners & sinners

Article Abstract:

The performances of various achievers and non achievers in the public relations industry for the year 2004 are discussed.

Public relations agencies, 2004 AD, Public relations executives

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