Abstracts - faqs.org

Abstracts

Business

Search abstracts:
Abstracts » Business

Anticipated identification costs: improving assortment evaluation by diagnostic attributes

Article Abstract:

The product attributes that may help in improving consumers' assortment evaluation while lowering identification costs involved in making product choices are examined.

Author: Pieters, Rik, van Herpen, Erica
Publisher: JAI Press, Inc.
Publication Name: Research in Marketing
Subject: Business
ISSN: 0191-3026
Year: 2007
Netherlands, Management dynamics, Management, Product management, Company business management, Product evaluation, Top rating

User Contributions:

Comment about this article or add new information about this topic:

CAPTCHA


Explicit and implicit catalysts of consumer resistance: the effects of animosity, cultural salience and country-of -origin on subsequent choice

Article Abstract:

Impact of movie's country-of-origin and consumers' animosity feelings on global consumers' movie choices is analyzed.

Author: Russell, Dale W., Russell, Cristel Antonia
Publisher: JAI Press, Inc.
Publication Name: Research in Marketing
Subject: Business
ISSN: 0191-3026
Year: 2006
Marketing procedures, Administration of General Economic Programs, Science & research, Import Labeling Regulations, Research, Hostility (Psychology), Hostility, Rules of origin (International trade), Rules of origin, Customer relations, Cultural industries

User Contributions:

Comment about this article or add new information about this topic:

CAPTCHA


Measuring and modeling the (limited) reliability of free choice attitude questions

Article Abstract:

The impact of brand image, on consumer choice, is examined.

Author: Laurent, Gilles, Morrison, Donald G., Roy, Tirthankar, Rungie, Cam, Riley, Francesca Dall'Olmo
Publisher: JAI Press, Inc.
Publication Name: Research in Marketing
Subject: Business
ISSN: 0191-3026
Year: 2005
United Kingdom, Australia, Brand image

User Contributions:

Comment about this article or add new information about this topic:

CAPTCHA


Subjects list: Analysis, Forecasts and trends, Market trend/market analysis, Consumer preferences, United States, France
Similar abstracts:
  • Abstracts: Intended and unintended termination of international joint ventures. Effect of equity ownership on the survival of international joint ventures
  • Abstracts: Clonal identification of multipotent precursors from adult mouse pancreas that generate neural and pancreatic lineages
  • Abstracts: Banks versus venture capital: project evaluation, screening, and expropriation
  • Abstracts: An investigation into the measurement of graph distortion in financial reports. The use and representational faithfulness of graphs in Australian IPO prospectuses
  • Abstracts: Snap-on-handles for a non-powered hacksaw: An ergonomics evaluation, redesign and testing. Identifying predictors of comfort and discomfort in using hand tools
This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.
Some parts © 2025 Advameg, Inc.