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Big food companies face anti-biotech PR assault

Article Abstract:

Giant packaged food companies are the butt of public relations assault from biotechnology activists whose aim is to gain more publicity after a round of anti-genetic engineering campaign. Their strategy is to exert maximum pressure on food and beverage firms such as General Mills, Sara Lee, Kellogg, HJ Heinz, McDonald's and Coca-Cola whose advertising and PR budgets amount to millions. Frito-Lay's decision to stop using genetically modified foods in Jan 2000 has been a major victory for the activists but broke the united front maintained by US firms that genetically engineered ingredients are safe.

Author: McCauley, Kevin
Publisher: JR O'Dwyer Co., Inc.
Publication Name: O'Dwyer's PR Services Report
Subject: Business
ISSN: 1043-2957
Year: 2000

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Reality TV spurs'in-your-face' pitches

Article Abstract:

The changes and growth in the field of beauty and cosmetic surgery public relations are discussed.

Author: McCauley, Kevin
Publisher: JR O'Dwyer Co., Inc.
Publication Name: O'Dwyer's PR Services Report
Subject: Business
ISSN: 1043-2957
Year: 2004
Sales & consumption, Health Care and Social Assistance, HEALTH SERVICES, Cosmetic Surgery, Surgery, Plastic, Plastic surgery, Public relations, Company public relations, Market size

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Price, not bird flu, tops list of food worries

Article Abstract:

Survey on the worries of consumers on food issues like rising cost, pesticide use in foods, etc., are detailed. The survey was conducted among 302 respondents in California.

Author: McCauley, Kevin
Publisher: JR O'Dwyer Co., Inc.
Publication Name: O'Dwyer's PR Services Report
Subject: Business
ISSN: 1043-2957
Year: 2006
Crop Production, Product quality, FOOD AND KINDRED PRODUCTS, California, Private Households, Food, Consumer Expend-Food & Tobacco, Surveys, Quality management, Consumers

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