Bigger slice for pizza as burgers recover

Article Abstract:

Mintel is to release two reports in early September 1998 into the state of the market for pizza and burgers in the UK. Since the low point of 1996 when the BSE crisis was at its highest point, burgers have slowly started to show signs of a recovery. The market for burgers is predicted to be worth some GB 245mn during 1998, although sales will still remain some 8% lower than those of 1995 before the BSE crisis was highlighted. In the frozen burger market more people have switched to white meat and meat substitute burgers, which have grown by 9% and 21% respectively between the years of 1993 and 1997. During this period there has been a 5% decline in sales of premium burgers and a 53% fall in demand for economy burgers. Sales of pizza are expected to reach up to GB 600mn during 1998 according to Mintel's report, which is a growth of 90% since 1993. Volume sales have increased by 70% to around 143,000 tonnes, and pizza is believed to be enjoyed by over 66% of households in the UK. Frozen pizza is said to remain the largest pizza market, with sales expected to be over GB 362mn in 1998. Sainsbury still dominates the chilled own label pizza market, with a share of some 21%. *

Comment:

UK: Market for burgers is predicted to be worth some GBP245 mil during 1998 but sales will remain at about 8% lower than in 1995

Article

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UK: IMAGINATIVE MARKETING SAVES BEEF

Article Abstract:

Although beef sales are more or less back where they were before the BSE crisis, there are some significant gaps in market penetration, especially among young consumers. The decline in the traditional family meal and in cooking skills in general are said to be crucial factors. Recognising that a problem exists, supermarkets are offering a greater variety of cuts, and have also made progress with cross-merchandising beef with recipe ingredients, for example oriental cookery. Credit is given to the Meat and Livestock Commission's (MLC) effective 'Welcome Home' campaign, which has succeeded in getting over the message that beef is nutritious, versatile and convenient. A new MLC campaign breaking this month involves the main supermarket groups and will offer the chance to win a weekend at Pru Leith's cookery school. This emphasises beef as ideal for the lifestyles of busy younger buyers.

Fresh Meat, Advertising, Marketing, Meat industry, Meat

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