Cashing in on the media: PR for 'secretive' hedge funds

Article Abstract:

It is identified that hedge fund managers shun the media mainly for two reasons - fear of legal complications and fear of focusing light on their investment strategies. However, hedge fund managers should understand that keeping their mouth shut for genuine reasons is advisable, but not at the cost of opportunities that help in marketing themselves to a large audience.

United States, Management investment, open-end, Mutual fund industry, Mutual fund managers

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Public consent is harder to win in 'activist age'

Article Abstract:

Public concern about environmental issues is rising and at the same time to obtain public permission for industrial and economic expansions is becoming difficult. The different ways in which a foundation for gaining and maintaining public consent can be build are explained.

Forecasts, trends, outlooks, Scientific Research and Development Services, Development, Economic Programs-Total Govt, Administration of Economic Programs, Forecasts and trends, Economic development, Market trend/market analysis, Public opinion, Environmental economics, Industrial development, Industrialization

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Making the Marlins hip

Article Abstract:

The power of celebrity influence for boosting a companyEs image was witnessed at the Marlins recently. Enticing more than a dozen stars and entertainers to watch the baseball game drew a huge audience, increasing the attendance by 62%.

Florida, Analysis, Usage, Celebrities, Baseball teams, Florida Marlins

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