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Cellular models and word of mouth

Article Abstract:

Cellular models, or cellular automata, can be used in simulating the scope of word of mouth marketing. The model studies how a consumer agent can pass an information on neighboring cells, in consideration of several factors such as importance of the information, opportunity and relationship among the cells. The application of cellular models on word of mouth marketin simulation is discussed further.

Publisher: American Marketing Association
Publication Name: Marketing Research: A Magazine of Management & Applications
Subject: Business
ISSN: 1040-8460
Year: 2007
Models, Usage, Cellular automata, Word of mouth marketing

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Section 470 and pass-thru entities: a problem in need of a solution

Article Abstract:

Section 470, of American Jobs Creation Act of 2004, applied to certain garden variety and pass-thru entities across a host of industries, and the problems due to current statutory rules, are discussed. The possibility of finding a solution, such that Section 470 will not be applied broadly to pass-thrus, is also discussed.

Author: Harvey, Carol Kulish, Sowell, James B., Browne, Patrick J.
Publisher: Warren, Gorham & Lamont, Inc.
Publication Name: Business Entities
Subject: Business
ISSN: 1524-3583
Year: 2005
Influence

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Will can-spam affect you?: It could change the way commercial e-mails are sent

Article Abstract:

The first federal spam law effective from January 1, 2004, will regulate unsolicited commercial e-mails. Fraudulent and deceptive spammers who violate the law will be fined $250 for each email sent.

Author: Rembert, LaToya Deann
Publisher: American Marketing Association
Publication Name: Marketing Research: A Magazine of Management & Applications
Subject: Business
ISSN: 1040-8460
Year: 2004
Control, Spam (Junk email), Fines (Penalties), Unsolicited bulk e-mail

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Subjects list: United States, Law
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