"Change to survive," IABC conference told

Article Abstract:

This article discusses an address by Roger D'Aprix to the annual conference of the International Association of Business Communicators. D'Aprix, one of the most noted authors in the communications field urged his audience to change focus from the communications process to results and business success.

Marketing/Advertising Methods

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Maximize attendance at healthcare tradeshows with PR

Article Abstract:

Important customers, influential media personnel, and business opportunities will not appear at healthcare tradeshows without a well-thought out public relations plan. Good planning for public relations will increase attendance at healthcare tradeshows.

Marketing procedures, Public Relations Methods, Planning, Health care industry, Marketing, Exhibitions, Company marketing practices, Company business planning

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The era of PR 'scholarship' has arrived

Article Abstract:

In this article the author calls for better public relations management through clear thinking, strong writing and quote worthy speaking. He considers PR the art of explantion not of manipulating information.

Marketing/Advertising Theory

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