Chevrolet opens flagship dealership

Article Abstract:

Chevrolet is launching several flagship dealerships nationwide to expand their customer service. All Chevrolet flagship dealerships has a two-story Chevrolet showcase each with six modules. The six modules, which are Welcome Center, Children's Play Area, Customer Lounge, Chevrolet's Featured Vehicle Display, Refreshment Center and Product Information Center, are flanked by a service pavilion and a sales pavilion. The back of the showcase locates a retail parts sales, a pro shop and accessory displays.

Company Planning/Goals, Motor Vehicle Dealers, Motor Vehicle and Parts Dealers, Marketing/Advertising Methods, Automotive dealers, Article, Chevrolet

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The Wall Street Journal Interactive Edition places displays in staples

Article Abstract:

The Wall Street Journal Interactive Edition has teamed up with Staples in a new marketing campaign that aims at attracting new readers via point-of- purchase subscription sales. Attractive displays have been posted outside Staples stores as a way of developing a new retail sales channel and extending the newspaper's online services. The arrangement with Staples is exclusive although Dow Jones Co plans to make similar arrangements with other retail stores.

Marketing procedures, Newspapers, Newspaper Publishers, Retail Stores, Newspaper publishing, Wall Street Journal Interactive Edition

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Virtual bank opens interactive branch

Article Abstract:

Directbanking.com, one of the US' original Internet banking sites, has opened its first interactive branch in Boston, MA. The new branch aims ti improve upon banking technology and customer service by offering all the freedoms of online banking with personalized support via live video conference. The new branch employs six Video Banket Internet kiosks with video conferencing capabilities, a stock ticker and on-site staff.

All Other Information Services, Home Banking Service, Home banking

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