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Clinical researchers embrace PR to 'discover' volunteers

Article Abstract:

In the health care public relations sector, research volunteer recruitment is a major development. Public relations is changing clinical trial recruitment with its ability to target and provide information to certain customers.

Author: Aker, Colburn
Publisher: JR O'Dwyer Co., Inc.
Publication Name: O'Dwyer's PR Services Report
Subject: Business
ISSN: 1043-2957
Year: 2003
Research and Development in the Physical, Engineering, and Life Sciences, Science & research, Research and Testing Services, Personnel administration, Medical Research, Epilepsy & Muscle Disease R&D, Health Research Programs, Research, Recruiting, Industry hiring, Medicine, Experimental

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Aging population, advanced treatments fuel healthcare biz

Article Abstract:

In the struggling public relations market, health care has been the most thriving category. Public relations professionals believe that the best has yet to come in the category.

Author: O'Dwyer, John
Publisher: JR O'Dwyer Co., Inc.
Publication Name: O'Dwyer's PR Services Report
Subject: Business
ISSN: 1043-2957
Year: 2003

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PR firms grapple with medical expenses

Article Abstract:

The effects of increasing health care costs on public relations firms are discussed.

Publisher: JR O'Dwyer Co., Inc.
Publication Name: O'Dwyer's PR Services Report
Subject: Business
ISSN: 1043-2957
Year: 2007
Forecasts, trends, outlooks, Commodity & service prices, Public Relations Agencies, Public Relations, Public relations services, Prices and rates, Public relations firms, Company pricing policy, Industry forecasts

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Subjects list: United States, Health care industry, Marketing, Public relations, Company marketing practices, Medical care, Medical care (Private)
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