Consumer, retailer, and producer assesments of product differentiation according to regional origin and process quality

Article Abstract:

A study discusses the findings of a research project in Northern Germany that examined the possibilities of product differentiation according to regional origin and process quality. It analyzes consumersE preferences, retailersE perceptions, and listing criteria as well as producersE attitudes towards vertical regional marketing concepts that focused on environment-friendly production.

Analysis, Product differentiation

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The impact of cross-sectional data aggregation on the measurement of vertical price transmission: An experiment with German food prices

Article Abstract:

The efficiency and the degree of competition in food processing and marketing are best evaluated by measuring the vertical price transmission (VPT) along the food chain from producers to consumers. A data set of individual retail prices in Germany is investigated in order to assess the impact of cross-sectional aggregation on the measurement of VPT.

Research Findings, Marketing research, Transfer pricing, Food prices, Market research

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Branding and its consequences for German agribusiness

Article Abstract:

Several questions addressing the importance of brand management are analyzed in a study, especially the activities of retailers who are developing their own brands. Results demonstrate that a brand has several functions for participants in the food chain which differ in the context of consumers, processors, and retailers.

AGRICULTURAL PRODUCTION--CROPS, Agricultural industry

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