The impact of switching costs on the customer satisfaction-loyalty link: mobile phone service in France
Article Abstract:
Loyalty programs and customer satisfaction programs will help a company to retain its customers. High switching costs for mobile phone users in France will not keep customers from changing their mobile phone company if they are not satisfied with their service.
Publisher: Emerald Group Publishing, Ltd.
Publication Name: The Journal of Services Marketing
Subject: Business
ISSN: 0887-6045
Year: 2001
France, Radiotelephone communications, Cellular Mobile Radio Services, Cellular and Other Wireless Telecommunications, Statistical Data Included, Research, Prices and rates, Cellular telephone services industry, Cellular telephone services, Telecommunications systems, Customer loyalty
Publication Name: The Journal of Services Marketing
Subject: Business
ISSN: 0887-6045
Year: 2001
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The role of value change management in relationship dissolution: hygiene and motivational factors
Article Abstract:
The significance of retaining customer satisfaction in advertising sector is examined.
Publisher: Harcourt Brace & Company Ltd.
Publication Name: Journal of Marketing Management
Subject: Business
ISSN: 0267-257X
Year: 2004
Australia, Marketing procedures, Advertising agencies, Agencies, Marketing Management, Administration of Marketing, Analysis, Customer relations
Publication Name: Journal of Marketing Management
Subject: Business
ISSN: 0267-257X
Year: 2004
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Subjects list: Customer satisfaction
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