Cyber surveys come of age

Article Abstract:

Web survey method is a widely accepted market research technique with many marketers. But, there is no consensus on the validity of online market research. The low response rates for online research methods poses serious challenges for the marketers. The advantages of online surveys and methods to overcome the challenge of collecting the data without presenting a cognitive overload to the respondent are suggested.

Market Survey Techniques, Usage, Internet, Technology application, Market surveys

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Practice makes perfect

Article Abstract:

It is identified by the marketing experts that the marketing research techniques learned through academics are different from those followed in the marketplace. At this juncture, mutual understanding and coordination between academic and practitioner-oriented marketing researchers to apprising the latter on the latest models and tools used in market research, is highly recommended.

Marketing Management, Administration of Marketing, Innovations, Study and teaching, Methodology, Research methods

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