Procuring Net results ;Company's Web-based e-mail campaign gets 20% response

Article Abstract:

ProcureNet, a developer of Web sites for businesses, employs e-mail for direct advertising to promote its OneSouce Web-based purchasing catalog for businesses. The catalog eliminates problems with maverick spending for employers with many remote locations.

Industry Market Data, Marketing, ProcureNet Inc.

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DEVELOPING PARTNERSHIP: ALLERGAN LEARNS FROM MISTAKE FOR RELAUNCH WITH OUTFITTERS

Article Abstract:

Pharmaceutical manufacturer Allergan is redesigning its web site with Internet Outfitters even though the firm was disappointed with the original web site. Allergan spends about $500,000 each year to reach ophthalmologists and optometrists via the Internet. The firm did not realize how much work a web site entails, and did not plan for the need to continually develope the site.

Telegraph & other communications, Pharmaceutical Preparation Manufacturing, Pharmaceutical preparations, Electronic Publishing, All Other Publishers, Pharmaceutical industry, Drugs, Services, Online services, Internet services, Design and construction, Web sites, Web site design, Allergan Inc., AGN, Internet Outfitters Inc.

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The NetMarketing 200: Top 50

Article Abstract:

The article discusses Cisco Systems Inc.'s Web site advertising strategy.

Telephone and telegraph apparatus, Telephone Apparatus Manufacturing, Data Communications Equip, Advertising Activity, Computer network equipment industry, Network hardware industry, Data communications equipment, Cisco Systems Inc., CSCO

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