DMA STUDY: MARKETERS MAKING MONEY ONLINE; HIGH-TECH COMPANIES LEAD THE WAY IN SHOWING INTERNET HELPS BOTTOM LINE

Article Abstract:

A study by the Direct Marketing Assn reveals that the most successful online marketers are those conducting business-to-business transactions, particularly in the high-technology area. E-commerce revenue in the computer and electronics industries is projected to grow to $395.3 billion in 2003, fueled by such firms as Dell Computer and Cisco Systems. Most view Dell as a manufacturer, but observers note it is entirely an Internet company, supporting orders, production, inventory, communication and services online. Dell's Web site generated $1 million per day five days a week immediately after debuting in Mar 1997. Eighty percent of Dell's overall business and 60 percent of its online transactions are with other businesses. Dell customizes Web sites called Premier Pages for its largest corporate customers. Cisco Systems is another early adopter of E-commerce, having started its Cisco Connection Online Web site in 1994.

United States, Electronic computers, Electronic Computer Manufacturing, Computers & Auxiliary Equip, Services development, New Electronic Marketing, Business to Business, Usage, Computer industry, Services, Electronic commerce, E-commerce, Dell Inc., DELL, Cisco Systems Inc., CSCO

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Slow time for trade deals: Disney facing tough market to sell remaining print ads

Article Abstract:

Walt Disney Co has been seeking a buyer of its trade magazines since Jan 1997. The magazines, which include Feedstuffs, Institutional Investor, Wireless Week, Motor Age and Electronic Component News, were purchased during Disney's $19 billion acquisition of Capital Cities/ABC Inc in Feb 1996. Industry analysts predict that the buyer will be a rich European media conglomerate.

Periodical Publishers, Periodicals, Business & Trade Publications, Publishing industry, Mergers, acquisitions and divestments, Walt Disney Co., DIS, Professional journals, Trade journals

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