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SITE DEVELOPMENT INCLUDES PROMOTION

Article Abstract:

Companies developing world wide web sites should consider long-term plans for marketing their site. Firms should list their sites in industry-specific directories and with search engines, but effictive marketing goes much further. Even firms which hire an in-house marketer or outsource the job should still consider marketing of the web site a priority for the company as a whole.

Author: WARD, ERIC
Publisher: Crain Communications, Inc.
Publication Name: Business Marketing
Subject: Business
ISSN: 1087-948X
Year: 1999
Marketing procedures, Analysis, Innovations, Internet/Web advertising, Internet advertising

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WEB DEVELOPERS EXPLAIN RFP PROCESS: GET SPECIFIC IN REQUEST, THEN GIVE THE SHOP TIME TO CONSIDER

Article Abstract:

World Wide Web site design services ask prospective clients a number of questions before choosing to construct a site. Vivid Studios takes two weeks to review a client, while Wiesemorr.interactive stresses the efforts a firm must make over the long-term to maintain a site. Other web services and other information needed from potential clients are discussed.

Author: SHAW, RUSSELL
Publisher: Crain Communications, Inc.
Publication Name: Business Marketing
Subject: Business
ISSN: 1087-948X
Year: 1999
Services information, Services, Telecommunications services industry, Telecommunications industry, InterActive8, Vivid Publishing Inc., Wiesemorr.interactive

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Subjects list: United States, Online services, Internet services, Design and construction, Electronic publishing, Web sites, Web site design, Graphic arts industry
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