Developing a value-based measure of market orientation in an interactive service relationship
Article Abstract:
A value-based method of market orientation analysis in interactive service relationship is presented. The study incorporates both qualitative and quantitative analysis.
Publisher: Harcourt Brace & Company Ltd.
Publication Name: Journal of Marketing Management
Subject: Business
ISSN: 0267-257X
Year: 2005
United States, Interactive marketing
Publication Name: Journal of Marketing Management
Subject: Business
ISSN: 0267-257X
Year: 2005
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Developing a value-based measure of market orientation in an interactive service relationship
Article Abstract:
A value-based method of market orientation analysis in interactive service relationship is presented. The study incorporates both qualitative and quantitative analysis.
Publisher: Harcourt Brace & Company Ltd.
Publication Name: Journal of Marketing Management
Subject: Business
ISSN: 0267-257X
Year: 2005
Market Research, Market Research & Product Development, Marketing research
Publication Name: Journal of Marketing Management
Subject: Business
ISSN: 0267-257X
Year: 2005
User Contributions:
Comment about this article or add new information about this topic:
Modeling store loyalty: perceived value in market orientation practice
Article Abstract:
The impact of market orientation on customer loyalty and customer satisfaction is examined.
Publisher: Emerald Group Publishing, Ltd.
Publication Name: The Journal of Services Marketing
Subject: Business
ISSN: 0887-6045
Year: 2006
Taiwan, Marketing Management, Administration of Marketing, Influence, Customer satisfaction, Customer loyalty
Publication Name: The Journal of Services Marketing
Subject: Business
ISSN: 0887-6045
Year: 2006
User Contributions:
Comment about this article or add new information about this topic:
Subjects list: Methods, Analysis
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