Exploring the effect of self-image congruence and brand preference on satisfaction: the role of expertise

Article Abstract:

Self-image congruence is known to influence brand preference, brand satisfaction and purchase intentions. The customer's expertise on a particular product, such as in the context of the automobile market, can also affect brand preference and satisfaction. The implications of this concept in developing positioning strategies is also discussed.

Qatar, Influence, Brand choice, Self-perception, Expertise, Self perception, Report

---

Determining customer satisfaction from mobile phones: a neural network approach

Article Abstract:

A neural network model is made use of to forecast the total level of satisfaction that customers derive from mobile phones in the United Kingdom. Consumer behavior, experience of product quality, neural networks, etc. are also discussed.

Radio and Television Broadcasting and Wireless Communications Equipment Manufacturing, Cellular Mobile Tel Equip, Consumer Behavior, Usage, Cellular telephones, Wireless telephones, Consumer behaviour, Wireless telephone, Wireless voice/data device

---

The interactive effects of strategic marketing planning and performance: a neural network analysis

Article Abstract:

Research is presented concerning the speculative nature of strategic marketing plans which is due to the lack of empirical evidence in their construction. The relationship between performance and strategic marketing plans is discussed.

Planning of Marketing, Research, Methods, Marketing, Industrial efficiency, Economic efficiency, Marketing management, Business planning, Services industry, Service industries, Strategic planning (Business), Market strategy

Similar abstracts:

• Abstracts: Financial liberalisation, crisis, and restructuring: a comparative study of bank performance and bank governance in South East Asia
• Abstracts: The evolution of consumer knowledge and sources of information: Hungary in transition. Capital impact of product marketing strategy: evidence form the relationship between advertising expenses and cost of capital
• Abstracts: Interactivity in the electronic marketplace: an exposition of the concept and implications for research. Brand portfolio, corporate image, and reputation: Managing brand deletions
• Abstracts: Protein biomarker discovery and validation: The long and uncertain path to clinical utility. Serum proteomics profiling- a young technology begins to mature
• Abstracts: The accuracy of IPO earnings forecasts in Thailand and their relationships with stock market valuation. Is China's securities regulatory agency a toothless tiger? Evidence from enforcement actions

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.