Do-it yourself Internet surveys

Article Abstract:

Internet surveys have become very popular with market research. There are many applications software developed for this purpose. The chief characteristics of an Internet survey software, and the advantages of using it are discussed with a special reference to WebSurveyor, one of the best applications software.

Usage, Technology application, Research and survey analysis software, Survey software, WebSurveyor (Research and survey analysis software)

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What's your preference?

Article Abstract:

Knowledge about consumer preferences helps the researchers make recommendations about marketing and product strategy. Techniques like maximum difference scaling, monadic ratings and paired comparisons are evaluated to identify the best method having highest predictive validity on consumer preferences.

Marketing procedures, Research Findings, Measurement, Consumer preferences, Marketing research, Market research

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Borrowing from our neighbors: a different approach to multivariate analysis

Article Abstract:

The approach of SIMCA-P 10.0, to multivariate data analysis of the chemometrics industry is discussed. This PLS-regression software is the contribution of Umetrics AB against the conventional marketing survey analysis applications.

Multivariate analysis

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