Dow picks EDS for database program

Article Abstract:

Midland, MI-based Dow Chemical Co. has hired Electronic Data Systems to install and operate a relational database system that would help in gathering valuable information from clients. The contract will last for 10 years and focus on the operation of the new system called DowDirect which will permit the use of online video and satellite transmissions for faster delivery of information to customers. This system will replace the old system revolving around the mailing of brochures and other information materials.

Computer Services, Computer Systems Design and Related Services, Computer and Data Processing Services, Computer services industry, Information technology services industry, Information technology services, Electronic Data Systems Corp., Database marketing

---

Dow makes a long story short

Article Abstract:

The Dow Chemical Co (Dow) and its advertising agency Anderson and Lembke came out with a long copy advertisement which effectively draws reader attention to its message. Although long copy ads are risky since they take some length of time to read, the Dow advertisement is a well executed concept which draws attention in stages. This results in the advertisement being perceived as a short copy when it actually is not.

Plastics materials and resins, Industrial inorganic chemicals, not elsewhere classified, Analysis, Advertising

---

MARKETING `MIRACLES': DUPONT REPLACES 1935 TAGLINE TO REFLECT CORPORATE CHANGE

Article Abstract:

This article discusses the recent changes in DuPont's strategic marketing policy and public image. These innovations are a follow-up to changes that occurred in the company's leadership.

United States, Use of services, Marketing procedures, Campaign Launched, Print Media, Subcontracts received, Business to Business, Slogan, Statistical Data Included, McCann-Erickson Inc., E.I. du Pont de Nemours and Co., Holliday, Charles Jr.

Similar abstracts:

• Abstracts: Jumper: Make Raptor a joint service program. Teets, jumper: We need all those raptors
• Abstracts: House subcommittee cuts some Pentagon programs. House members urged forward on BRAC. Senate rejects bid to kill bunker-buster
• Abstracts: Boom time for business services. All for one and one for all? Professionals put their heads together
• Abstracts: All eyes riveted on Microsoft. Netscape's gamble: can Web marketing alone beat Microsoft? Software branding: Lucent's hellish risk (Lucent Technologies' choice of brand names associated with hell for its software products; Inferno, Limbo, Styx and Dis software products)

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.