PR pros must harness power of 'Net

Article Abstract:

Aker Partners Inc CEO Colburn Aker believes that public relations (PR) professionals must learn to harness the potential of the Internet at a level that is greater than other communicators. Aker, speaking at a breakfast meeting in Washington DC, believes that the medium will contribute to changes in the way PR is practiced. He adds that PR professionals must learn to become managers of what he calls two-way information.

Aker Partners Inc.

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Embargoes should go, says tech reporter

Article Abstract:

Newspaper technology reporters are asking public relations professionals to discontinue the practice of making reporters sign non-disclosure agreements (NDAs). NDAs, which amount to news embargoes, prohibits a reporter from publishing information about a particular product before the manufacturers make their announcements. Reporters argue that such types of agreements are a waste of time because they would be hard to implement.

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Editor says releases are useless

Article Abstract:

Faye Penn, Features Editor of The New York Post, while speaking at Publicity Club of New York, opinioned on the uselessness of press releases. Some of the PR and the mediaEs reactions to her shocking candour are presented.

Services information, Public relations services, Services, Beliefs, opinions and attitudes, Public relations agencies, Penn, Faye

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