Extra edition draws public

Article Abstract:

The Herald Times issued an 'EXTRA' edition on Jul 5, 1999, focusing on the fatal shooting of Korean graduate student Woon Joon Yon while on his way to the local Korean United Methodist Church in Bloomington, IN. The edition was distributed in local retail single-copy editions for free as a public service. The decision was done due to the heinous nature of the crime and to answer people's need for information. The newspaper's coverage of the shooting gave its Web site the highest number of hits for 1999, which was accessed by people from 70 countries.

Public affairs, Indiana, Herald-Times Inc.

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Well-organized campaign prove's DNA's advertising strength

Article Abstract:

The staff of the Dernieres Nouvelles D'Alsace (DNA) newspaper has implemented a novel advertising concept for the 206 Peugeot automobile. The advertising supplement, which gives all the pertinent information on the car along with the DNA logo, was inserted in the newspaper and delivered to its readers. Impact tests showed that the advertising campaign contributed immensely to the recognition of the new brand as well as to potential sales.

France

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El correo's new agenda

Article Abstract:

The El Correo newspaper in Bilbao, Spain has moved to enhance its content and design by creating a new section called Agenda, comprising four pages in black and white. The new segment, which offers information about entertainment and cultural attractions as well as weather and emergency services, is backed by an advertising campaign. The initiative encompasses seven newspaper ads designed to familiarize readers with the new section.

Product introduction, Spain, El Correo

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