Fare wars forever
Article Abstract:
American Airlines streamlined its rate schedule and slashed fares on Apr 9, 1992, launching the latest airline price war. United matched American's new low fares and aired its ad campaign within a day, and Delta followed within the week. Continual price wars since deregulation have cut the national airline field down to the Big Three, which are almost carbon copies of each other. American, United, and Delta are now competing in the international market, where other national airlines hold an advantage in established image. US airlines will have to compete with price and convenience.
Publication Name: Adweek's Marketing Week
Subject: Business
ISSN: 0892-8274
Year: 1992
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Clipping ads to boost service
Article Abstract:
United Air Lines senior marketing VP Adam Aron announced that the company will reduce its ad budget and increase spending on services in 1992. Ad spending will be $78 million, which is what United spent in 1989. Since joining United in 1990, Aron has instituted a new Connoisseur Class for international business travelers, and he also plans to start a similar service for domestic travelers. The benefits of these new services could be negated if fare wars continue.
Publication Name: Adweek's Marketing Week
Subject: Business
ISSN: 0892-8274
Year: 1992
User Contributions:
Comment about this article or add new information about this topic:
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