Getting involved in the community

Article Abstract:

VerticalNet's collection of 15 vertical online business-to-business communities is expected to gross $15 million in 1997 from sales of online advertisements. The 15 communities, selected on the basis of the number of industry participants, segment growth, possession of Standard Industrial Classification codes and number of product introductions, had collective page views of over one million in Oct 1997. The success was attributed to hiring of competent editors, marketing of their services in trade shows and improving the content of the web site.

On-Line Information Services, Videotex & Teletext, Methods, Management, Evaluation, Online services, Telecommunications systems, Web sites (World Wide Web), Web sites, Vertical markets, Business-to-business advertising, Business to business advertising, VerticalNet, Electronic marketing

---

Web pumps up print subscriptions; but technical hurdles still make online fulfillment a tricky process

Article Abstract:

Online publishers are experiencing several technical problems in their efforts to fulfill print magazine subscription orders from customers. There is growing pressure on publishers to enhance their circulation fulfillment methods because consumers are demanding immediate response once they place their orders. That is why they put premium on speed in doing transactions on the Internet to satisfy customer needs. They also try to handle problems caused by incorrect data such as addresses.

Electronic Publishing, All Other Publishers, Services, Internet, Technology application, Periodicals, Periodical subscriptions, Fulfillment services

---

New General Electric Web site comes to light: overhaul of Internet, intranet unites businesses, customers

Article Abstract:

General Electric (GE) teamed up with Meta4 Digital Design to streamline its World Wide Web site to focus on both consumer and business markets. The $6 million project sought to enhance the flow of information not only between the firm and the customer but also within the company. GE also hired Proxima, now Proxicom, to revamp its intranet thereby enhancing its utility as an interdivisional communications tool.

Household Appliances, Household Appliance Manufacturing, Information services, Home appliances industry, Appliance industry, Appliances, General Electric Co., GE

Similar abstracts:

• Abstracts: Silicon Graphics rethinks entire brand. Determine what's quantifiable: association finds out if IT service marketers reach benchmarks
• Abstracts: Saatchi team taps love-hate relationship. Eaton sets 1st international campaign; Business Branding Network helps create integrated effort
• Abstracts: Other syndicated research studies: larger samples of smaller universes. Adams' tack worthy example to emulate
• Abstracts: Global roundtable: marketers talk about their challenges, goals. Include speeches in marketing mix
• Abstracts: Humor big winner in 3M campaign. DUPONT INTERNAL EFFORT KEY TO UNVEILING TAGLINE. PICKING THE BEST FROM A FIELD OF AGENCIES THAT JUST KEEP GETTING BETTER

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.