Gorog's gallant band: making its case, taking a stand

Article Abstract:

The Magazine Publishers Association (MPA) has considerable power and, under the leadership of its president William F. Gorog, is able to meet modern-day challenges and win. Such challenges include the suit filed by the MPA to block the blacklisting of magazine retailers by the Attorney General's Commission on Pornography, and the fights against the proposed ban on tobacco advertising, increases in postal rates, and taxation by some states (like Arkansas) on magazines. To a large extent, the MPA's successes are due to Gorog's connections in Washington, and (to a lesser extent) to his expertise in marketing and advertising. The MPA is trying to find a solution to the problem of decreasing single-copy sales of magazines on the newsstands, by showing retailers that magazines are extremely profitable.

Periodicals, Statistics, Gorog, William F., Magazine Publishers Association

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Why are agency media people trading in their flow charts for magazine rate cards?

Article Abstract:

The reasons that so many ad agency media people want to become magazine ad sales representatives are explored. The most obvious reason is the perceived glamour of the sales representative position, but other attractions include: the higher compensation, a more loosely structured work environment, the opportunity to work independently, and the excitement of selling. There is stiff competition for magazine sales representative positions (the sales training program at Time, Inc. screened 1,000 applicants for 10 openings) and media people are given no special preferences for these openings. The qualities looked for by the these training programs are: experience in the marketplace, a certainty that the people want to make sales a career, and an ability to communicate and demonstrate past initiative.

Psychological aspects, Advertising agencies, Career changes, Magazine advertising, Sales personnel, Salespeople

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Rance Crain and the family Bible

Article Abstract:

Rance Crain became president of Crain Communications in 1973, when his father, G.D. Crain, died. Since then, Rance Crain has transformed his company from a mid-sized trade publisher to a mini-empire, with 26 published titles and $120 million in annual revenues. Crain's success is attributed mainly to his enthusiasm, drive, and consuming interest in business advertising. He considers himself a journalist first. Successful titles published by Crain include Crain's New York Business, Crain's Chicago Business, Advertising Age, and Adweek.

PRINTING AND PUBLISHING, Publishing industry, Personalities, Business literature, Crain's Chicago Business (Periodical), Crain's New York Business (Periodical), Advertising Age (Periodical), Adweek (Periodical), Crain, Rance, Crain Communications Inc.

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