Harmon-izing the world's factories; Andersen exec preaches marketing benefits of efficient manufacturing

Article Abstract:

An interview with Andersen Consulting founder and productivity guru Roy L. Harmon is presented. Harmon is an advocate of closer linkages between marketing and manufacturing. He believes that the factory should be customer-driven. Products, he says, should be developed with a heavy marketing influence even at the start of the process design stage. He also believes in the need for a US national industrial policy so that ailing or even non-existent industries can be provided tax credit incentives and revived.

Manufacturing industries, not elsewhere classified, Management, Manufacturing industry, Manufacturing industries, Harmon, Roy L.

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Change needs to be more than 'fur-deep.' (Andersen Consulting's new print advertisement) (Copy Chasers)

Article Abstract:

An interpretation of Andersen Consulting's new print advertisement is provided. The advertisement, developed by Young & Rubicam of New York City, uses a hare with tiger stripes to stress the point that chief executive officers need to prime their organizations for the intensely competitive business environment. The advertisement's copy is considered as poignant, though sparse, and full of stopping power.

Advertising

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ABP accents marketing with new VP

Article Abstract:

American Business Press (ABP) has appointed William Giacalone as its new vice-president for marketing. In his new position, Giacalone will primarily be responsible for the company's business-to-business marketing efforts. He plans to spearhead efforts to launch ABP into the Internet. Prior to his appointment, Giacalone worked for advertising agencies Deering and Holmes and Poppe Tyson.

Periodical Publishers, Periodicals, Business & Professnl Periodicals, Appointments, resignations and dismissals, Periodical publishing, Professional journals, American Business Press, Giacalone, William

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