High-performance cultures: how values can drive business results

Article Abstract:

For the growth of an organization, not only innovation is needed but also employees initiativeness along with trust is required which can be enhanced with an appropriate organizational climate. Clarify, communicate, model, align and engage are the steps for shaping a high performance culture.

United States, Business success, Employee loyalty, Business performance management, Business performance

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An investigation into the antecedents of goal congruence in retail-service settings

Article Abstract:

Goal congruence is found to be related to employee perceptions of leadership support, morale, empowerment, and reward allocation fairness. Direct and indirect relationships are explored and analyzed. Discussion regarding morale's mediating role is included.

Employee morale, Distributive justice, Employee empowerment

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An experimental investigation of the use of brand extension and co-branding strategies in the arts

Article Abstract:

The marketing strategies, such as co-branding, to be employed to boost the sales of artistic and cultural products are presented.

Europe, Marketing procedures, Market Targeting & Approach, Methods, Analysis, Marketing, Company marketing practices, Art industry, Art industries and trade, Market strategy, Co-branding

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