Sales & Service: A Winning Combination

Article Abstract:

For service businesses, the telephone sales representative is often the only person with whom the customer has contact. With proper training, the telephone representative can turn routine calls into sales. Once the reason for the call has been determined, the representative needs to gather information about how the company can help further, through new products and services. Scripting can be a helpful aid to personnel when handling such service calls.

Marketing, Customer service, Selling, Distribution channels, Training of Employees, In-Service Training, Marketing Applications, Service Industry, Direct Market Channel

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Is Your Message Really Getting Through? An Investigation of Transmission Service Quality

Article Abstract:

With the divestiture of AT&T, the development, the installation and the management aspects of a marketing program require a more in-depth understanding of telecommunications, transmission principles and potential alternatives in the market place. With goals to increase productivity and reduce costs, the quality of the company's telephone signal, however, should not be sacrificed.

Telecommunications, Evaluation, Marketing Strategy, Performance, Communications Technology

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