Shopping rediscovered
Article Abstract:
An overview on the importance of understanding the customers purchase behavior in order to improve the marketing effectiveness is presented.
Publisher: American Marketing Association
Publication Name: Marketing Research: A Magazine of Management & Applications
Subject: Business
ISSN: 1040-8460
Year: 2005
Marketing, Management dynamics, Consumer Behavior, Analysis, Management, Company business management, Consumer behaviour
Publication Name: Marketing Research: A Magazine of Management & Applications
Subject: Business
ISSN: 1040-8460
Year: 2005
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Coping with media fragmentation
Article Abstract:
The process of planning a market research in modern media industry is discussed.
Publisher: American Marketing Association
Publication Name: Marketing Research: A Magazine of Management & Applications
Subject: Business
ISSN: 1040-8460
Year: 2006
United States, Strategy & planning, Forecasts, trends, outlooks, PRINTING AND PUBLISHING, Radio and Television Broadcasting, Market Research, Market Research & Product Development, Planning, Mass media industry, Marketing research, Company business planning, Industry forecasts
Publication Name: Marketing Research: A Magazine of Management & Applications
Subject: Business
ISSN: 1040-8460
Year: 2006
User Contributions:
Comment about this article or add new information about this topic:
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