How to make search engines work for your site

Article Abstract:

Search engines each rank and index Internet pages using a set of codes or algorithms that can be changed at any time. Companies who wish to rank high on search engine lists should focus on their title tags, the first paragraph of the site's HTML text, the rest of the text on the pages, the number/frequency of specific words and, for some search engines, the texts within meta keyword and meta description tags. However, it should be noted that the significance of these five factors differs from one search engine to another and can differ from month to month for all search engines.

Telegraph & other communications, Advertising Management, Methods, Online services, Internet services, Column, Online information services, Advertising, Marketing management, Internet/Web advertising, Internet advertising, Internet/Web search services, Search engines

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Beyond the basics: 6 ways to make networking mean more than just doing lunch

Article Abstract:

Networking is an important business skills everyone needs. There are several key steps to undertake to succeed in networking. The first is to get out of the office and socialize. At times it will be important to make the first move and approach other people. It will also be useful to join other organizations and to speak out if given the opportunity. Being known for a particular field as an expert is a great way to expand one's network. Given all this, it is also necessary to stay in touch to keep the network current.

Social networks

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Small business planning: have you looked in the library?

Article Abstract:

Small business enterprises that want to engage in strategic planning need access to marketing information that is often available through libraries. However, many small business owners may not be familiar with the information resources at libraries which include: card catalogs; indexes; interlibrary loans; and on-line database searching. An annotated bibliography of market information is also included which reveals a number of research sources.

Small business, Information services, Libraries, Information storage and retrieval, Indexing (Content analysis), Indexing

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