INDEX: COMMUNITIES COST LITTLE TO BUILD - DEVELOPMENT ONLY THE BEGINNING; NURTURING GETS EXPENSIVE

Article Abstract:

On the surface, setting up a virtual community seems like a pretty inexpensive addition to a marketing site. After all, this month's Web Price Index finds that development and integration run at a median of $45,000, ranging from $5,000 to $175,000. However, developing the site is only the beginning. Setting up a virtual community has more pitfalls than most types of site development and enhancement because of the amount of daily attention needed to foster its growth

United States, Marketing procedures, Specialized Telecom Services, Wired Telecommunications Carriers, New Electronic Marketing, Online services, Internet services

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How to get serious shoppers to visit your virtual salesroom

Article Abstract:

Ways of turning Web sites into efficient marketing tools are presented. A Jan 1997 NetSmart report on a survey of 520 Internet users revealed that ease of navigation is the most important criteria for choosing Web sites. It is also helpful to structure the Web site based on the customer's mind-set. Companies should also make sure that downloading will not take too long considering that most users have 14.4 modems.

Marketing, Innovations, Web sites (World Wide Web), Online information services, Web sites

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