Interdependencies between marketing and public relations disciplines as correlates of communication organisation

Article Abstract:

The interdependencies between marketing and public relations disciplines are tested on the hypothesis that they are correlated with choices for organisational arrangements. It is found that in the majority of the cases there is a lack of fit between information processing requirements brought about by the interdependencies between the marketing and public relations.

Management dynamics, Services information, Public Affairs, Marketing Management, Public Relations Methods, Administration of Marketing, Methods, Management, Services, Public relations, Company business management

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Does Political PR Enhance or Trivialise Democracy? The UK General Election 2001 as Contest between Presentation and Substance

Article Abstract:

The political parties in the United Kingdom attempt to win elections through policy, personality and presentation but a strong presentation obscures policy and personality. Even so, it fails to reverse declining electoral participation.

United Kingdom, Political organizations, Social aspects, Statistical Data Included, Political aspects, Elections, Beliefs, opinions and attitudes, Politicians, Personality, Personality (Psychology)

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